September 5, 2025
Singapore, 5th September 2025 — Pictureworks, a leader in digital imaging solutions for attractions and theme parks, proudly announces its achievement at the MOB-EX Awards 2025 by MARKETING-INTERACTIVE, securing Silver in the Best Original Content category.
The MOB-EX Awards, one of the region’s most respected platforms recognizing excellence in mobile marketing, celebrates brands and agencies that have demonstrated innovation, creativity, and effectiveness in engaging mobile audiences. This year’s competition saw submissions from leading companies across Asia, with Pictureworks standing out for its ability to merge storytelling and technology to create unique guest experiences.
The award was achieved in collaboration with Ngong Ping 360 Limited, a renowned Hong Kong attraction. Together, Pictureworks and Ngong Ping 360 set out to reinvent how visitors engage with destinations — blending creativity, content, and technology to deliver stories that extend far beyond a physical visit. The initiative was also recognized with finalist positions in two categories:
The award highlights Pictureworks’ dedication to pushing the boundaries of digital imaging. Through AI-powered photography solutions, immersive video production, and seamless content integration across multiple touchpoints, Pictureworks enhances how guests capture, relive, and share their memories. These innovations enable visitors to not only preserve their experiences but also engage with destinations on a deeper emotional level.
The campaign was designed to go beyond technology, focusing instead on celebrating culture and storytelling. Guests were given the opportunity to create personalized souvenirs that not only captured their cable car adventure but also the cultural essence of Ngong Ping — from its serene landscapes to its unique local stories.
This initiative enabled visitors to take home more than just keepsakes. Each souvenir became a piece of Hong Kong’s cultural journey — one they could relive, share, and treasure. By deepening emotional connections with the destination, the campaign encouraged meaningful engagement during visits and organically amplified Ngong Ping 360’s visibility as guests shared their experiences online.
The impact of the activation extended beyond the guest experience. It successfully drew more visitors to the souvenir store, enhanced the overall keepsake journey, and significantly elevated average transaction value. These results demonstrated how innovative, story-driven souvenirs can strengthen emotional bonds with destinations while delivering measurable business outcomes.
Winning at the MOB-EX Awards reinforces Pictureworks’ role as a pioneer in shaping the future of guest engagement within attractions, tourism, and entertainment. The company continues to explore new possibilities in artificial intelligence, automation, and creative storytelling to deliver solutions that set new benchmarks for the industry.
Pictureworks extends its appreciation to MARKETING-INTERACTIVE for organizing such a prestigious event, to Ngong Ping 360 for their trust and collaboration, and to the Pictureworks team for their dedication, creativity, and commitment to excellence.
This recognition represents more than just an award — it marks an important milestone in Pictureworks’ mission to revolutionize how the world captures and connects with its most unforgettable moments.
A look back at the award-winning collaboration with Ngong Ping 360:
