June 17, 2016

Pictureworks, the Leader of New Era in Imaging Services

PW was proud to be the gold sponsor at the IAAPA show 2016 from 14th-16th of June. This was the biggest event for attractions and amusement parks participants to gather and exchange trade ideas to enhance experience through those onsite interactions. By well presenting itself on this influential platform, PW is not only aiming to create its brand awareness in China market, but also to maintain its presence as the global leading company providing cutting edge technology to commercial photography solutions in hoping to gain more market share around the world.

This is a great year for PW as the global theme park industry focuses its presence in China. PW with its new headquarter in Shanghai and current outstanding partnership profiles are ready for greater expansion in connecting memories through PictureAir.

Pictureworks (Shanghai) Limited belongs to the Pictureworks Group (“Pictureworks”) with its headquarter in Singapore, which was officially founded in 2003. At the beginning, Pictureworks made a joint effort with Fujifilm Singapore to launch the world’s first mobile photo instant printing kiosks “Cheki”. Thereafter, Pictureworks further developed various kinds of photo-printing kiosks that were well received in Southeast Asian nations.

Pictureworks’ reputation has taken off ever since. Geared with an innovative drive, Pictureworks kept on advancing herself by utilizing the latest Internet and mobile technology, as well as integrating the social media resources and successfully developed the "PictureAir" software. In 2012, Pictureworks applied “AirPass” for the first time at LEGOLAND Malaysia and it turned out to be a big success. Pictureworks has revolutionized the photography solutions in themed attractions compared to the traditional methodology, enabling customers and software users to enjoy a more efficient photography experience. Thus it has rapidly won over favor and confidence of both customers and users. Up to date, PictureAir has been installed into many high attendance theme parks and attractions including Universal Studios in Singapore, multiple locations of KidZania worldwide, Shanghai Tower in China, Sega Orbi Japan and many other more.

In order to keep up with the pace of the new era of Internet, Pictureworks has introduced to the world its latest mobile phone APP. With this APP, users can instantaneously bind high-definition pictures, preview them any time, and share them on all kinds of social platforms. The latest "tapping to preview" technology can also greatly increase the interaction with users. As users touch the original fuzzy photos, the tapping part will immediately become clear. This high-end technology has been applied for a patent in the United States. Compared with the previous traditional technology in photo taking and printing, Pictureworks focuses a lot on the user's experience and interaction.

In 2015, Pictureworks became the official imaging service provider of Shanghai Disney Resort, which marks another milestone for Pictureworks’ development. The alliance ensures that guests who visit Shanghai Disney Resort are able to capture their magical moments with Disney PhotoPass, supported by Pictureworks’ state-of-the-art imaging operation services in the most picturesque settings around the resort. In addition, Pictureworks has an integrated brand presence in various locations and platforms, including image preview and photo display areas, photo packaging, PhotoPass imaging online sites, and more.

After its establishment, Pictureworks has been constantly seeking cooperation opportunities with parks and scenic spots around the world. Except for that, Pictureworks emphasized more on product innovation and service quality. From the various testing on all kinds of background products to the front line staff training, Pictureworks will strive to provide customers with the utmost professionalism and outstanding user’s experience. In today's market, there is no shortcut to succeed. Pictureworks visions will keep providing high innovative products at user’s friendly engagement in the long term.

About Pictureworks

Pictureworks (Shanghai) Limited is a wholly owned subsidiary of Pictureworks Group of Companies whose headquarters is in Singapore. With other offices in Japan, Mexico, United States, Malaysia, UK and operations in 13 countries, the company’s ability to apply technological advances in photo imaging and memory making needs of the theme park, attractions and special events industry has resulted in a huge demand for it services by many famous brands. The company is responsible for designing and developing cutting edge products and services for Shanghai Disney Resort to be released for the first time to the world when the park opens. Website: www.pictureworks.biz

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