Pictureworks Pens Agreement with Hong Kong Observation Wheel and AIA Vitality Park to orchestrate Photography Imaging Solutions

HONG KONG, 4 January , 2024 – Pictureworks, a leading provider of innovative photography imaging solutions, is thrilled to announce a groundbreaking partnership with the iconic Hong Kong Observation Wheel and AIA Vitality Park. This strategic alliance is set to transform the visitor experience, offering visitors an unparalleled opportunity to capture and preserve their memories at this world-renowned landmark.

Pictureworks has a long-standing reputation for revolutionizing the photography experience at iconic landmarks and attractions. As part of this partnership, Pictureworks will introduce its acclaimed PictureAir system to deliver an extraordinary blend of cutting-edge technology and creativity. PictureAir is a proprietary technology that comprises an all-inclusive online management system, encompassing image and video processing, order administration, image association, editing, sales, and printing. With its proven success in numerous theme parks and attractions around the world, Pictureworks will ensure a seamless and memorable experience for every visitor.

One of the most innovative highlights of this collaboration is the utilization of state-of-the-art green screen technology. This will allow visitors to be captured against various breathtaking scenes of the Hong Kong skyline, offering a captivating and immersive photographic experience that allows visitors to feel like they are part of the stunning urban landscape.

The Hong Kong Observation Wheel and AIA Vitality Park has long been an emblem of the city, offering stunning views of the metropolis and the picturesque Victoria Harbour. This partnership with Pictureworks marks a significant milestone in the continued evolution of this cherished landmark, promising to take the visitor experience to even greater heights.