Back to News

Pictureworks Appoints Sharon Tse as Group Chief Executive Officer

SINGAPORE, October 13, 2023 – Pictureworks, a leader in digital imaging solutions for theme parks, attractions, and the tourism industry, is pleased to announce the appointment of Sharon Tse as its new Group Chief Executive Officer (CEO), effective from 1 March 2023. Sharon's professional journey is marked by a distinguished career, during which she has held CEO and pivotal leadership roles at accelerated growth organizations in Asia such as Colorverse, WeTix, to name a few. She has consistently demonstrated her exceptional leadership acumen and her tenure has been characterized by visionary decision-making, driving innovation, and delivering outstanding results.

Prior to Pictureworks, as CEO of Colorverse, Sharon's leadership left an indelible mark on the company's trajectory, where she steered the organization towards pioneering marketing solutions harnessing the power of Web3.0 and blockchain technology. Similarly, at WeTix, her strategic direction and dynamic leadership were instrumental in establishing the company as a notable player in the ticketing industry in just a couple of years. Since joining Pictureworks, she has orchesterated reorganizational efforts aimed at enhancing the company's ability to address the ever-changing requirements of its clients and partners. In response to the recent global tourism rebound, Sharon has also implemented a comprehensive strategy that has yielded significant improvements in both revenue and margins within just six months.

"I am excited to take on the role of CEO at Pictureworks. This is a remarkable technology-first organization with a rich history of delivering exceptional value to our clients and stakeholders," said Sharon. "I look forward to leading this incredible team, and continue to push the boundaries of what's possible by utilizing inventive technology to create innovative imaging solutions for everyone."

Leveraging on her deep knowledge of regulatory, cultural, and competitive landscapes to forge strategic partnerships, Sharon's appointment comes at an opportunistic juncture as she will be spearheading Pictureworks' expansion into regional markets in its next phase of growth and innovation.

More from Pictureworks

Beyond Ticket Sales: 5 Ways for Theme Parks and Attractions to Grow Revenue

For theme parks and attractions, ticket sales will alwapys be a major source of revenue. But once a guest walks through the gates, the commercial opportunity has only...

Read More

PW Insights: Why Human Connection Still Defines AI-Powered Guest Experiences

AI is transforming the attractions industry. Personalised experiences, automated photo capture, facial recognition, intelligent guest engagement — technology is...

Read More

Pictureworks Showcases the Future of AI-Powered Guest Experiences at IAAPA Expo Asia 2026

Pictureworks concluded a successful participation at IAAPA Expo Asia 2026, connecting with attraction operators, theme parks, museums, observation decks...

Read More

Prawn Cheng Returns to Pictureworks as Group CEO to Lead the Next Era of AI-Powered Guest Experiences

Having played a pivotal role in Pictureworks' growth across Asia, seasoned executive Prawn Cheng returns to lead the company into its next phase of innovation...

Read More

Why Your Next Theme Park Visit Will Be a Movie, Not a Trip

When we think of visiting a theme park, most of us picture thrilling rides, colorful souvenirs, and the occasional photo snapped on a roller coaster. But the future of theme...

Read More

Stories in Imaging: Recreating Brand Relevance Through Technology and Human Connection

In a marketplace defined by speed, choice, and constant change, brands today face a crucial question: how do you stay relevant when the world never stops moving?

Read More

Transforming Visitor Experiences with Augmented Reality

We are excited to announce the launch of a brand-new Augmented Reality (AR) experience at a leading destination in Singapore...

Read More

From Still to Story: How AI MotionSnap Redefines Guest Memories in Tourism

In today's tourism industry, where every guest seeks a unique and personalized experience, technology plays a transformative role in redefining how memories...

Read More